The Infinite Dial report notes that online video has officially become the new standard. The report tracks the behavior of consumers. It is targeted in part and the broadcast and entertainment industries, but there’s lot to glean from the study.
Here are two significant findings.
Half of all Americans are watching video online. The most popular site for viewing is YouTube.
You can download the report for free here – http://www.arbitron.com/study/digital_radio_study.asp.